![]() ![]() ![]() Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. Factset: FactSet Research Systems Inc.2019. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. Now if only Apple could give Federighi, Cook, Schiller or Ive a good reason to utter "And one more thing" - that famous Jobs phrase that he saved for big reveals at the end of Apple events. He first came to Apple in 1996 as part of the company's purchase of Jobs' NeXT. He rejoined Apple in 2009 after spending about a decade at SAP's ( SAP) Ariba unit. Phil Schiller, Apple's marketing chief, got the biggest reaction in years last June when he introduced the new Mac Pro and said, "Can't innovate anymore, my ass!"įederighi's first big major appearance at an Apple event was in 2013, when he presented iOS 7 at the 2013 WWDC. New CEO Tim Cook appears reserved on stage, and other Apple executives have failed to resonate. Many referred to this ability as the "reality distortion field."īut that distortion field dissolved for a while. Jobs could captivate audiences with what otherwise would have been a boring presentation about gadget updates. In many ways, Federighi's style is a breath of fresh air for Apple. "You did not see that coming."Īnd when discussing the intricacies of Apple's new programming language, Swift, Federighi deadpanned, "You know how many people at home are going, 'What in the heck are these guys talking about?'" "How about that parallel programming joke?" he quipped. Anytime the presentation got the least bit technical, he quickly went into stand-up comedian mode. Related: Apple's HomeKit is safer, but not hack-proofĪpple's carefully crafted "cool" image was also a target for Federighi. You wouldn't believe how much time we spent crafting a trash can." "Check out that trash can! That is a gorgeous trash can. (By the way, the new OS X is actually called Yosemite.)įederighi even poked fun at Apple's notorious passion for design. OS X Weed quickly became a top trending topic on Twitter a few minutes after he made the joke. He added that had "large pockets of support" among Apple's marketing team. Last year's release was called Mavericks in honor of a popular surfing spot.īut Federighi teased that Apple considered OS X Oxnard, OS X Rancho Cucamonga and OS X Weed for this year's version. He also cracked jokes about Apple's naming scheme for Mac OS X versions.įederighi noted that Apple "narrowly averted a major OS X naming crisis" last year when it shifted from cat-themed names like Mountain Lion and Snow Leopard to names based on California locales. He also received an email with a mash-up photo of Apple's bald design chief Jony Ive, featuring Federighi's own hair. It's a stark contrast to the serious image Apple often shows.įederighi likes to mock his thick, blown-out coiffure, referring to himself sometimes as "Hair Force One." On Monday, he showed a video of himself getting a haircut with a chainsaw. But unlike Jobs' bombast and snark, Federighi won over the crowd and Apple fans with self-deprecating humor. ![]()
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